Occasion marketing guides
How to market afternoon tea.
The occasion people book for somebody else: a birthday, a mother, a visiting friend. It is bought as a gift as often as it is bought as a meal.
Sell the gift
A printed voucher for afternoon tea, sold at the bar and online, brings revenue before the visit. Half the vouchers bring a second person, and often one who has never been.
Photograph the stand
One good photograph of the tiered stand, in daylight, on your own table, is the whole advert. Use it everywhere for a year.
The quiet afternoons
Afternoon tea fills the hours between lunch and dinner service. Price it for a Tuesday and it earns from a room that would otherwise be empty.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Afternoon tea campaign