How to sell Christmas parties.
December is sold in September and October. The venues that fill December had a menu, a price and a booking form ready when the first office asked.
Be ready before they ask
The person booking a work party is doing it for thirty colleagues and wants it off their list. They want a festive menu with a price per head, a deposit and a date held for seven days.
Deposits protect December
A party booked without a deposit is a party that cancels on the 18th. Take the deposit at booking and print the terms on the confirmation.
One kit, everything printed
The festive menu, the party flyer and the booking card go out in October, to regulars, nearby offices and every table. For most venues that is the whole campaign.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Christmas parties campaign