Occasion marketing guides
How to win corporate bookings.
Companies book venues in daylight, by email, from a shortlist. The venue with the clearest page, the fastest reply and a brochure the booker can forward wins.
Make it forwardable
The booker is selling you to their boss. An event brochure with capacities, packages and prices per head is what they attach to the email. A phone number is not.
Reply the same morning
Corporate enquiries go to three venues at once and the first proper reply usually wins. An answered phone and a same-morning email are the campaign.
Sell the whole day
Meeting room in the morning, lunch, drinks after. Package it and price it so one booking fills three services.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Corporate events campaign