Occasion marketing guides
How to build a quiz night.
The most reliable weeknight in the pub calendar once it has a following, and the hardest to start from nothing. The first six weeks decide it.
Same night, every week
A quiz that changes night loses its teams. Pick the quietest night, keep it, and print the night on everything.
Teams book, not people
The advert speaks to the person who organises their friends. A table reserved for the team, a prize worth turning up for, and a poster in the window they walk past.
The offer is the food
Quiz teams eat. A quiz-night menu, a sharing board or a pizza-and-a-pint price is where the evening earns. It goes on the table talker.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Quiz night campaign