Occasion marketing guides
How to fill a set lunch.
The midweek room, filled at a fixed price by people who need to be back at their desk by two. Value and speed sell it; the menu says both.
Two courses, one number
A fixed price that fits a lunch budget and a promise on time. Print the price large: the person walking past at 12.40 is deciding in three seconds.
The A-board does the work
A pavement board with today’s set lunch, out at eleven, is the highest-return print a lunch trade can buy.
Loyalty for the regulars
The office that comes on Tuesday comes every Tuesday if there is a reason. A stamp card for the fifth lunch is that reason.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Set lunch campaign