Occasion marketing guides
How to sell Valentine's Day.
One night, every table for two in town booked by the same people in the same fortnight. It rewards the venue that puts a menu and a price up first.
Announce in January
The tables go in the first two weeks of February. A set menu with a price, posted in the last week of January, catches the decision before it is made elsewhere.
Two sittings, two prices
An early sitting at a gentler price fills the room twice. Print both on the menu and the booking card so the choice is obvious.
Deposits, gently
A small deposit at booking is normal for the night and protects the second sitting. Say so plainly and nobody minds.
done for you.
Everything this guide describes, run as a managed campaign: the landing page, the ads, the print and the weekly report, for one occasion, measured in covers booked.
See the Valentine's Day campaign